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E-adam
06 October 2025
Consultancy
The bidding strategy status shows whether your automated bidding strategies are active and why they might be limited. When checking your campaign statistics, it’s helpful to review the status to ensure your automated bidding strategies are working as expected and effectively resolving issues when necessary. On the AdWords side, there are many different bidding strategies you can apply depending on your goals. If you’re unfamiliar with these strategies for important accounts, you might hesitate to experiment. However, if you fail to properly align your goals and bidding strategies, things can actually get worse than the current situation.
This bidding strategy is the most preferred by AdWords experts. Cost-Per-Click (CPC) determines the cost to the advertiser for each click on their ads. It’s also referred to as Pay-Per-Click (PPC). You can set a maximum CPC bid, which means you’ll never pay more than this amount for a click. If you set a lower amount instead of a maximum CPC, that amount becomes your actual CPC. You can bid manually or automatically for CPC.
This bidding strategy helps you get the highest possible number of clicks each day within your budget. Google automatically adjusts your bids to get you the most clicks for the lowest cost.
When you select this strategy, Google tests and adjusts your bids through its algorithm. It increases or decreases your bids based on the likelihood of a keyword leading to a conversion. Essentially, this strategy works like a conversion optimizer.
Conversion Optimizer
If your campaign has sufficient conversion data (at least 15 conversions in the last 30 days), Google can optimize your bids on your behalf to try to generate more conversions. If your conversion performance is stable and not affected by fluctuations, this strategy can effectively adjust your bids to achieve better results.
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