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E-adam
06 October 2025
Consultancy
You’re a new company entering the market and asking: “Do I have to advertise on Google?” Let’s explore Google Ads, one of the most essential advertising channels for any e-commerce website.
Being visible on Google means showcasing the existence of your e-commerce website to the entire world. Through Google advertising, you can effectively reach your potential customers.
Think of advertising like this: You have an e-commerce website, you exist in the digital world—but you can’t reach your customers. It’s like buying a brand-new car that’s perfect in every way but has no fuel. Without fuel, the car won’t get anywhere. That’s exactly the relationship between an e-commerce site and advertising. You’ve built your website, your visuals look great, everything’s ready, you can make sales and generate revenue—but without advertising, that “fuel,” you won’t move forward.
All advertising channels complement each other. Think of it like this: Facebook feeds Instagram, Google feeds Facebook, and Facebook feeds Google. Advertising on only one platform may prevent you from getting the full results you want. You should view all advertising channels like puzzle pieces and shape your advertising strategy accordingly.
Facebook is a massive advertising platform on its own, but you’ll quickly see the difference when you combine Facebook and Google ads rather than relying on a single channel.
Although competition on Google is high, it’s also one of the most rewarding platforms when you use proper targeting and effective ads. Don’t be intimidated by the competition— with the right moves, you can turn it to your advantage quickly. Just like your advertising strategy, your e-commerce site must also be set up properly to achieve results. Our recommendation is to move forward with a harmonized advertising strategy across all channels.
Advertising functions as the “fuel” of your e-commerce website. If you’ve set up your online store but don’t know how to advertise effectively, we’ll explain how to do this in the best way possible in our upcoming articles. Stay tuned! 🚀
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