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E-adam
06 October 2025
E-commerce
For an e-commerce website, if you’re conducting SEO work, your first task should be to avoid certain mistakes by considering the fundamental principles. Here are some of the most common ones:
One of the most problematic areas for e-commerce sites is product descriptions. Descriptions that are not high-quality, original, and user-oriented negatively impact the site’s SEO performance.
When naming your products, it’s beneficial to use titles in a way that matches how consumers might search. Using exact product names, product codes, or model numbers can cause SEO issues.
Extra content on your site is one of the most important strategies to generate additional search engine traffic. By applying a strong content marketing strategy, you can steadily increase your site’s search engine traffic in the long term.
Overstuffing Product Pages With Keywords
Focusing excessively on highly searched keywords and repeatedly using them in product descriptions will harm your SEO performance. Creating content only for Google, instead of users, will ultimately damage your site.
Poor Internal Linking Structure
E-commerce sites usually contain a large number of products. Because of this, it’s not always easy to navigate to a specific page using the links within the site. This affects the user’s browsing experience and also makes it harder for PageRank to flow between pages. When there are issues in the flow of PageRank, the pages you want to rank well in search engines may struggle to build authority.
Not Using Alt Text for Images
Not including alt text in the product images on your site also negatively affects your SEO performance. You should include short descriptive text related to the product in the image alt attributes as well.
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